Defining new, immersive interactive video experiences that educate, inform and entertain the existing BBC audience.

In this concept proposal, the Moment team aimed to define a new way for BBC users to interact with video content, in order to increase their current engagement. We specifically provided live and on-demand content, across multiple platforms and channels. We had to keep in mind that we are catering to an international audience with diverse cultural background, so a highly personalized experience felt most suitable.

MY ROLe

This was a fast, three weeks project and I worked closely with three more designers, from beginning to end. My focus was on visual interaction design across all platforms, however all four of us wore multiple hats throughout the day. I was involved with: conducting contextual research, creating a competitive audit, generating concepts for a user journey, sketching, adapting BBC's brand into our proposed concept, and creating the visual design screens.

THE APPROACH

After some research we understood that the state of media consumption is changing rapidly. For BBC to remain competitive we had to create an ecosystem of channels and products to deliver news, in an intelligent, adaptible and social way. Specifically we focused on: