Creating a captivating content experience for the audience of Comedy Central through seamless multi-platform integration. 

Concept 1

Concept 2

In this concept proposal, the Moment team focused on creating a memorable content experience and an effortless access across platforms. We decided to explore multiple concepts to define the most favorable digital experience through balancing users’ content consumption with relevant social features, as well as simplifying the existing complicated authentication process. 

MY ROLe

In this month long engagement, I joined the team during the design phase. I collaborated closely with two more designers and was involved with sketching, generating layout ideas, visual design explorations, extending the visual system and presentation production.

THE APPROACH

After conducting a competitive audit and developed three personas based on different modes of interacting with the application, we concluded that our approach had to focus on presenting Comedy Central as an episode-centric organization. Specifically, we presented different companion modes between TV and device, focused on the shared jokes among consumers rather than on the show itself.

Video Content Strategy

Competitive & Brand Audit

Personas Development

Defining design approach with team

Visual Design Exploration